At the time that I am writing this article, we are 63 days away from Christmas. What makes that significant is that we are approaching the end of a year that has just gotten started. The days, weeks, months and years keep zipping by in a blur of activity! Yet, the most exciting times of the year are still ahead. Autumn, the transition from summer into winter, is one of my favorite seasons. In addition to the beautiful fall colors, there are some special holidays that take pla

The slogan, "JUST DO IT", is a trademark of shoe company, Nike. The slogan was coined in 1988 at an advertising agency meeting. The "JUST DO IT" campaign allowed Nike to increase its share of the North American domestic sport-shoe business from 18% to 43% (from $877 million to $9.2 billion) over the following 10 years. The slogan and the famous "Swoosh" logo are immediately associated with Nike. Yet about two thousand years before that productive ad meeting came up with this