October 26, 2016

At the time that I am writing this article, we are 63 days away from Christmas. What makes that significant is that we are approaching the end of a year that has just gotten started. The days, weeks, months and years keep zipping by in a blur of activity!    


October 20, 2016

The slogan, "JUST DO IT", is a trademark of shoe company, Nike. The slogan was coined in 1988 at an advertising agency meeting. The "JUST DO IT" campaign allowed Nike to increase its share of the North American domestic sport-shoe business from 18% to 43% (from $877 mi...

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